Hong Kong in the Limelight at IMEX Frankfurt
Hong Kong made a big splash at this year’s IMEX show in Frankfurt, fronting a strong alliance of 23 Hong Kong trade partners and generating over 420 pre-scheduled hosted buyer appointments. Brand visibility was greatly enhanced by daily shows featuring the upgraded Hong Kong Rewards! programme, with the city’s MICE DNA and the latest offerings designed to entice even the most sophisticated meeting planners. In all, more than 3,500 exhibitors, 252 media organisations, 3,942 professional buyers and 4,943 trade visitors gathered in Frankfurt to create the largest IMEX show in its 14-year history.
MEHK took the opportunity to announce the renewal of its partnership with IAPCO, continuing to work hand in hand to bring world-class member-association conventions to the city. IAPCO president Jane Tonkin and HKTB General Manager Kenneth Wong signed a new three-year partnership.
Coming up: Mark the date and meet the MEHK team to learn why Hong Kong is the ideal MICE destination for your next event, and discover the city’s latest exclusive offerings and privileges at IMEX America from 10-12 Oct 2017!